Promotions and Marketing Specialist MRES

This position is responsible for driving awareness and participation in utility programs through strategic communication and community outreach by performing the following duties.

Other duties may be assigned.

• Blend digital and traditional marketing, manage promotional events, and conduct market research to identify opportunities for the industry and member communities. 
• Design, implement, and track marketing campaigns across multiple channels (digital, print, radio, TV) to promote utility services, including, but not limited to energy efficiency programs and rebates, and the Value of Public Power.
• Track and analyze basic statistical information from tools such as Google Analytics and other reporting software. Translate numerical data into meaningful insights that support communication and marketing decisions.
• Collaborate with teams and members to create engaging content, marketing materials, and website updates. Produce or edit visual content such as slide decks (PowerPoint), infographics, charts, maps, other graphic data, and short-form video content as needed.
• Manage websites, social media platforms (Facebook, Instagram, LinkedIn), email marketing, and developing content for digital platforms. Writing and designing engaging content as needed using brand guidelines, audience insights, and industry best practices.
• Plan, promote, and attend industry or member events or sponsored programs.